🇺🇸 Netflix Regains Leadership in the U.S.

For the first time since 2021, Netflix has reclaimed the No. 1 spot, overtaking Prime Video.

Hulu rose to third place, pushing Disney+ down. Analysts attribute this jump to Hulu’s successful deal with broadband provider Charter, which granted the platform instant access to millions of subscribers.

Experts note that partnerships with broadband providers have become a decisive factor in the race for leadership—on par with content strategy.

Meanwhile, Disney continues its consolidation efforts: the integration of Hulu, Disney+, and ESPN+ aims to create a unified ecosystem for cross-promotion and advertising.