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đ Disney+ Awaits Its âMost Significantâ Update Yet
Disney CEO Bob Iger has announced the âmost significant changesâ to Disney+ since the platformâs launch in 2019, aiming to make the service more dynamic and personalized.
Disney plans to use AI to enable users to create their own content (UGC)âprimarily short-formâand to consume content created by others.
Iger noted that the company is actively negotiating with AI firms, emphasizing that the protection of Disneyâs intellectual property is the key requirement.
AI will also be used for data collection and to enhance the platformâs overall appeal to consumers.