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🧠 Streaming Devices Shift Into “Smart” Mode
According to data from Futuresource Consulting, the global market for streaming media players has entered a mature stage: in 2025, shipments are expected to decline by 4.8% to 59 million units. The main reason is the dominance of Smart TVs.
The functionality of these devices is shifting from simple content delivery to managing the entire home entertainment environment, bringing together TV, AI, and smart home features into a unified ecosystem.
Brands like Roku and Amazon are now focusing on monetizing their audiences (ads, subscriptions) rather than earning profit from the hardware itself.
Analysts believe that power now lies with those who control the interface that connects users with content and commerce. Market stability is expected to be supported by premium gaming-optimized devices and AI-powered voice control.
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