📺 Russian Set-Top Box Market Grows by 128%
The operator Tricolor has published the results of its study of the Russian set-top box market for 2020–2024.
The market has shown strong growth — 128% in value over the past four years, reaching 44.376 billion rubles in 2024.
Growth is driven by the development of digital services and demand for devices with 4K support, integration with streaming platforms, and Smart TV functionality.
The main customers remain households (65% of the market) and telecom operators (20%).
Online retail leads with 45%, followed by offline retail at 30%.
According to the baseline (inertial) scenario for 2034, the market will continue to grow due to technological upgrades, the expansion of streaming, and import substitution.
Tricolor itself is actively developing hybrid set-top boxes that combine satellite reception with OTT services. For example, the new Mediahub LIGHT integrates a receiver, router, and smart home control module.