World news
📱 Middle East Mobile Market Growing 5× Faster Than Global Average
The Bidease platform, together with Sensor Tower, has released a report confirming the region’s accelerated mobile market growth.
In Q2 2025, mobile app downloads in the Middle East increased by 2.6% year over year — more than five times the global average of 0.5%.
Total in-app purchase revenue in Q2 exceeded $700 million, showing 20% growth. The strongest performance was in the UAE (+26%).
Marketing investment trends:
56% of marketers plan to increase user acquisition budgets
51% expect to invest more in retargeting
AI is now deeply embedded in production workflows:
▪️ 64% use AI for creative generation
▪️ 53% use it for personalization
▪️ 47% use it for ad budget optimization
Additionally, 60% of professionals rely on automated ad-creation solutions, while 48% have integrated AI tools into their core operational processes.
