💰 AI Drives Growth in VK’s Social Networks and Media Content
VK has published its results for the first nine months of 2025. The main breakthrough is the fourfold increase in adjusted EBITDA for the entire “Social Platforms and Media Content” segment, which reached RUB 15.6 billion.
Key financial results:
✔️ Revenue grew 10% year over year, reaching RUB 111.3 billion.
✔️ Adjusted EBITDA totaled RUB 15.5 billion, with a 14% margin.
VK forecasts EBITDA above RUB 20 billion for the full year 2025.
Average Daily Active Users (DAU) rose to 78 million.
Video advertising revenue surged by 69% (to RUB 3.7 billion), becoming a major driver of media segment growth.
The expansion is supported by the active deployment of multimodal AI models (including VK’s own Diona). The AI now deeply understands video, text, and audio, delivering highly accurate recommendations.
