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📺 Terrestrial TV Is Making a Comeback in Germany
Terrestrial digital television (DTT) is gaining popularity in Germany, showing sharp growth driven by increased mobile viewing.
According to a Kantar study, 18% of German households (7.3 million) now watch TV via the DVB-T2 network, a 21% increase compared to 2023.
Fourteen percent of households (5.8 million) use DVB-T2 on portable devices, up from 4.4 million in 2023.
The appeal of DTT lies in its flexibility and mobility. Unlike streaming over mobile networks, DVB-T2 does not consume mobile data, making it a more reliable and cost-effective solution for consumers.
Media Broadcast CEO Franzi Petrik emphasized that terrestrial broadcasting will remain a crisis-resilient and energy-efficient method of content distribution in the future.
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