📱 Vertical Content Has Captured the Audience
In 2025, vertical content formats became the main trend on VKontakte, significantly increasing audience engagement, as stated in the platform’s year-end results.
According to company data, the average daily number of views of VK Clips reached 3 billion per day (+42%). Total watch time for short videos doubled.
The number of clip creators increased by 45%.
A new co-creation feature for clips helped celebrities, brands, and users produce more than 1 million collaborative videos.
Story views grew by 35%, and the monthly audience of story viewers reached 58.6 million people.
The rise of video formats also influenced communication styles: total call time in VK Messenger increased by more than 2.8 times, as users actively share and watch content together.
The most engaging themes of the year were entertainment, hobbies, and creativity.
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