π Netflix β the Advertising Leader in the Asia-Pacific Region
More than half of marketers in the Asia-Pacific region (APAC) plan to increase spending on online video, e-commerce, and influencer content in 2026.
According to Kantar, Netflix has, for the first time, become the most preferred global advertising platform among APAC consumers, surpassing other streaming services.
Nearly 37% of consumers consider advertising on Netflix trustworthy, and 35% say it is higher in quality. Netflix leads in advertising trust in Japan and South Korea.
However, APAC marketers still view YouTube as the best platform for capturing attention.
The channels most loved by consumers remain offline. Digital Out-of-Home advertising entered the Top 5, reflecting demand for immersive experiences.
While 62% of marketers are enthusiastic about AI, 63% of consumers are concerned that generative AI may lead to fake advertising.
