🔍 People Can’t Tell AI-Generated Content From Real
Every fifth resident of Russia (21%) regularly encounters AI-generated content. At the same time, 43% of respondents admitted they cannot distinguish a deepfake from material created by a human.
These findings come from a study by NAFI.
43% of Russians are unsure in their ability to identify a deepfake, although 72% say they have already come across AI-generated content.
Only 31% of respondents are familiar with the correct definition of deepfake. Half of those surveyed mistakenly describe this technology as a “bot,” “video editing,” or “retouching.”
Previously, 57% of Russians admitted they could not tell an AI assistant from a live operator during a conversation.
Experts urge caution, noting that the number of deepfake attacks may rise to several hundred thousand in 2025.
The Central Bank advises paying attention to robotic speech, unnatural facial expressions, and sound defects to avoid falling victim to fraudsters.
