‼️ Italian Media Sound the Alarm
Italian media associations have issued an urgent appeal to the government, warning that the unchecked power of Big Tech is undermining their role as guarantors of information freedom.
The associations condemned the distorted market dynamics created by tech giants.
Key concerns:
❗️Platforms use news content without acknowledging copyright or providing fair compensation, undermining the financial sustainability of the media;
❗️Big Tech monopolizes advertising revenues through extensive data collection;
❗️Tech giants seek immunity from liability for content (including fake news), while publishers bear full legal responsibility;
❗️Opaque algorithms place media in a position of dependency, limiting their ability to reach audiences directly and weakening fair competition.
The media sector is calling for urgent policy action to rebalance the market, as well as copyright reform.