🗄 Media Companies Bring Archives Back In-House
According to a report by DataCore, the global media market is seeing an unexpected rise in the popularity of on-premises archiving.
25% of surveyed media professionals prefer local storage; within the next 12 months, this figure is expected to grow to 31%.
Pixitmedia’s director attributes the shift to three factors: cost, control, and centralization. Remote workflows require fast, local access to archives.
Nearly 85% of respondents plan to move toward a horizontally integrated approach to archiving.
AI integration is expanding: up to 39% of studios and 46% of enterprises are implementing AI/ML to enhance operations. The main benefits of AI are increased operational efficiency (45%) and enriched metadata.
The corporate sector (education, government institutions) is ahead of traditional segments (broadcasting, film) in readiness to store content in UHD/4K/8K formats.
