World news
π§ TV Viewing Grows Thanks to Children
According to Mediascope, TV viewing in Russia showed growth in 2025 for the first time since 2022 β driven by the child audience.
Daily TV viewing among 4β17-year-olds increased by 7% compared to 2024, reaching 96 minutes per day.
Overall viewing among the 4+ population remains stable. On average, Russians spend 3.5 hours per day watching traditional TV, plus another 45 minutes consuming other content via the TV screen.
Russians aged 4+ spend more than 9 hours with media daily. This time is divided roughly equally between television and mobile/desktop devices.
Top TV preferences:
π Series: ~33% of viewing time
πΊ Entertainment content: 20%
π Information content: 18%
Online media consumption is led by YouTube across all ages. For young people aged 12β24, TikTok and Telegram are especially significant.
The media landscape is becoming increasingly segmented, and although social networks take the majority of online time, television is adapting β showing growth among the youngest viewers.
