🤯 Users Consider Subscription Costs “Unreasonable”
According to a global study by EY, streaming platforms are facing consumer dissatisfaction and rising churn rates.
58% of users find recent price increases unfair and unreasonable. 59% of global households are concerned about the annual rise in subscription costs. 38% have already cancelled, or plan to cancel, at least one subscription this year.
39% of consumers deliberately follow a “subscribe-watch-unsubscribe-repeat” pattern to save money. 38% re-subscribe to services they previously cancelled, reflecting their conditional loyalty to platforms.
Attractive pricing remains the key factor, but the importance of high-quality and exclusive content is growing.
Sports content is the most dynamic segment: 37% are willing to pay extra for it.
71% of consumers demand mandatory labeling of AI-generated content.
Experts advise platforms to explore new pricing strategies and focus on bundles.
