๐ Viewers Choose New Releases Based on Storylines
According to a survey by MTS Ads Premium Video, film and series content remains the key trend in thematic TV in Russia.
44% of viewers prefer to watch only new TV series, while 75% choose new releases based on an engaging storyline and synopsis.
Detective, thriller, and crime series are favored by 66% of Russian viewers. Comedies (55%) and sci-fi/fantasy (45%) also rank among the top three genres.
Watching TV series is primarily a way to relax and unwind (71%) and to fight boredom (48%). At the same time, 31% of viewers use series as background content.
44% of respondents watch only new releases, while an equal share combine new titles with rewatching proven classics.
The participation of favorite actors motivates 50% of viewers to watch a series.
The most effective channel for promoting TV series remains advertising on websites (43%), followed by social media (40%) and ads on online streaming platforms (39%).
