⭐️ Commercial Receives Top Score for Effectiveness

This is the highest score ever awarded to a French advertisement since System1 began testing.

System1’s rating measures an ad’s long-term brand-building potential based on the audience’s emotional response. The average score for French TV advertising is 2.4 stars.

At the heart of the story is a lonely wolf who changes his habits in order to befriend other forest animals. The commercial blends comedy, colorful characters, and a touching narrative, evoking a sense of joy in viewers.

System1 noted that Intermarché’s success is a “masterful testament” to the power of storytelling.

The company has created a memorable commercial that will drive sales and build positive brand sentiment well beyond the holiday season.