📊 Key Media Trends for 2025 Identified
The Association of Public Relations Consulting Companies (AKOS), PR News, Vmeste Media, and PR-Consulta studied the key trends shaping Russia’s media landscape in 2025.
Top 5 trends:
🧩 Fragmentation of media consumption (54%): audiences are scattered across sources, and competition for attention is unprecedented;
🤨 Crisis of trust and quality (51%): the rise of misinformation is driving demand for verified, explanatory content;
⚖️ Stricter control and legalisation (48%): regulation and platform requirements have become the new normal;
🙊 Entrenchment of self-censorship (46%): it is becoming a systemic newsroom practice, weakening the media environment;
🧠 Normalization of AI (45%): AI is now a routine working tool rather than a competitor.
Journalists feel the impact of self-censorship more acutely (53%), while communications professionals focus on risk management and technological adaptation (AI, multimedia).
Experts agree that without restoring trust between the market and the audience, any technological changes will amount to little more than “cosmetic” improvements.
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