📈 AVoD Services Are the Fastest-Growing in 2025
Free, ad-supported streaming platforms (AVoD, FAST) have become the main drivers of content growth, outpacing paid services.
According to Ampere Analysis, while the global video services market grew by an average of 5%, free platforms posted double-digit growth.
Tubi UK emerged as the clear leader, expanding its catalog by 99%. It now has the second-largest library in the UK after Prime Video. It is followed by Rakuten TV Ireland (43% growth) and Pluto TV Canada (27% growth).
Paid SVoD giants are growing more slowly. Among them, Apple TV+ led with 15% growth, driven by a strong focus on original content. By comparison, Netflix’s catalog grew by just 4%.
In 2025, services added documentaries, crime thrillers, and reality shows to their libraries more than any other genres.
Experts predict the trend will intensify in 2026, with global streamers increasingly partnering with local broadcasters to fill their libraries with local content.
