🇮🇳 Pay TV in India Is Giving Way to Streaming
India’s media and telecom market is heading for a major transformation. According to a GlobalData forecast, total sector revenue is expected to reach $61.9 billion by 2029, but the traditional pay TV segment (cable and satellite television) is set to stagnate and decline.
Revenues from pay TV will continue to fall as viewers increasingly abandon traditional subscriptions in favor of OTT services and streaming platforms.
Satellite TV is losing ground due to declining ARPU. All market growth will be driven by mobile data, which is expected to grow at an annual rate of 10.6%. Users increasingly prefer watching video on smartphones via 4G and 5G networks.
Wireless home broadband technologies (5G FWA) are actively replacing traditional TV services in regional areas.
India is following a global trend: the “big screen” is increasingly connected to the internet rather than to an antenna.
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