World news
🗞 Audiences Are Seeking Trusted News
A study by CNN International Commercial found that amid the flood of misinformation on social media, audiences are once again gravitating toward trusted brands.
70% of respondents worldwide say international news is “more important than ever.”
User-generated content (UGC) produced by major media organizations is seen as 2.5 times more authoritative than posts from influencers or bloggers.
While 28% of people get their news from social media feeds, 60% of the audience are seriously concerned about accuracy and are looking for platforms that can provide fact-checking and deeper context.
Advertising in a high-quality news environment is also more effective: 80% of respondents say they trust brands more when those brands advertise on CNN.
The study was released during a turbulent period for CNN. Amid the Netflix–Warner Bros. Discovery deal, the channel is unlikely to become part of the streaming giant and is instead expected to join a new company, Discovery Global, which will объединяет linear broadcast assets.
