World news
▶️ Streaming Turned Profitable in 2025
The year 2025 became a turning point: after five years of losses, the streaming industry began to generate profits. The era of “content at any cost” has given way to tight financial discipline and a fight for survival.
Netflix: Cemented its leadership with the hit K-pop Demon Hunters (500 million views). It is also preparing to make the deal of the decade by acquiring Warner Bros. for $82.7 billion.
Disney+: Integrated ESPN, offering content for NFL and WWE fans. However, the year was marked by political scandals and criticism over the use of AI.
Apple TV: Shortened its name (dropping the “+”) but remains a niche player. Its focus on quality and theatrical releases has yet to propel the service into the top tier.
HBO Max: Once again became a “bone of contention,” with Netflix and Paramount competing to acquire WBD assets.
Peacock and Paramount+: Survive on reality programming but suffer from aggressive advertising and the loss of key creators.
In 2026, analysts expect a “market overhaul”: widespread mergers, the shutdown of weaker services, and a shift toward AI-generated content.
