🌏 Streaming and Social Media Will Push TV Out in Asia
Analysts at Media Partners Asia have released a report predicting a radical transformation of the Asia-Pacific (APAC) media market by 2030.
Traditional television is set to definitively lose ground under pressure from social networks and online platforms.
Revenues from traditional TV are expected to decline by $8 billion, with the biggest impact on China, Japan, and India.
The user-generated video and social media segment will grow by $11.4 billion, reaching $44.5 billion, becoming the main engine of the region’s media economy.
By 2030, India will overtake China in the number of SVoD subscriptions (358 million), although it will still lag behind China and Japan in terms of revenue.
Nearly 60% of market revenues are controlled by 15 giants, including YouTube, TikTok, Netflix, and local champions such as JioHotstar.
In the new cycle, the winners will be those who bet on sports, high-quality local content, micro-dramas, and the use of AI to improve efficiency.
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