🔍 GPM Implements an AI-Based Moderation System
Gazprom-Media Holding (GPM) has invested hundreds of millions of rubles in the Predicto platform.
The system consists of 12 modules and is already being integrated into the holding’s key assets, Rutube and Premier.
What the new platform can do:
🔹 The AI scans video content for profanity, smoking, and prohibited material, flagging violations with color-coded markers;
🔹 The system analyzes user interests and personalizes content feeds;
🔹 The modules deeply analyze audience activity to improve viewer retention.
The transfer of Predicto’s technology and part of its team to GPM will allow the holding to reduce its dependence on third-party software and adapt more quickly to strict regulatory requirements.
Experts believe that such solutions will become the standard for all online cinemas in 2026.
