⏸️ During the Holidays, Series Went on Pause

According to the Kinopoisk Pro index, overall interest dropped to 19.4 thousand points, compared with 27.1 thousand a year earlier.

First place went to Netflix with the final season of Stranger Things (1 thousand points). The top also included the Russian series Lilies of the Valley and the post-apocalyptic Fallout.

The share of interest in Russian projects remained at 39%, but fewer new titles made it into the top 20. The comedy The Incredible Adventures of Shurik from TNT became the leader in terms of reach.

Attention to American series increased to 27%, with the It prequel and the series Hot Competition making it into the top rankings.

Experts highlight two main reasons for the decline in interest: the absence of “explosive” premieres and a record surge in cinema attendance. The New Year box office reached 10.3 billion rubles, effectively drawing audiences away from home screens.