World news
🎬 Chaos in Content Distribution to Be Replaced by “Unified Windows”
The media industry is moving toward centralization in 2026. Glenn Booth, CEO of Kiswe, stated that the main problem of the year is fragmentation: rights holders are spending too many resources manually managing dozens of different platforms.
Key trends for the year:
💡 Instead of uploading content to each service separately, companies will implement “one-click” systems. After uploading a video once, AI will automatically adapt it and distribute it to all partners.
💡 Artificial intelligence will become the backbone of workflows, creating smart content indexes and speeding up time-to-market for new releases.
💡 Rights holders (especially in sports) are moving away from intermediaries toward direct-to-consumer sales. Hybrid models are a priority: paid streams, exclusive merchandise, and real-time access to behind-the-scenes content.
The industry’s goal in 2026 is total control over its audience and direct contact with fans, without unnecessary distributors.
