World news
🇪🇸 Spain Bucks the Trends
Spain's media market shows unique resilience. According to the Futuresource Consulting report, consumer spending grew 5% in 2025, reaching €5.1 billion.
While European neighbors shift to pure streaming, Spain has found the perfect balance between tradition and digital.
Pay-TV holds 47% of the total market. Thanks to premium sports and fiber-optic IPTV expansion, revenues here are growing 4% annually – unlike the declines in the UK and Italy.
Spain leads Europe in FAST platforms. 60% of viewers admit they no longer watch traditional linear TV, preferring a hybrid model: premium subscriptions + free services like Pluto TV.
The SVoD market has slowed but remains stable (€2.1 billion), while cinemas grew 7% thanks to Hollywood blockbusters.
By 2029, the market will exceed €6.3 billion. Spain proves new technologies don’t have to kill the old ones if viewers are given real choice.
