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📈 VK Video Hits 100M Installs and Grows on Smart TV
VK Video has passed a major milestone: since its launch in September 2023, the app has been installed 100 million times. In December 2025, the service’s monthly active audience (MAU) reached 81.5 million users.
In the first week of 2026, average daily audience exceeded 42 million people.
Smart TV platforms showed the highest engagement, with users watching content for an average of 241 minutes during the holiday period.
Total viewing time over the year increased by a factor of 2.1.
Despite the broad reach, analysts note a slowdown: VK’s revenue growth rate for the first nine months of 2025 fell from 21% to 10%. This is attributed to a cooling advertising market and the overall economic situation. Viewing growth has also decelerated, from 48.5% down to 19%.
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