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📺 Thematic TV 2026: AI Revolution and Cross‑Platform Reach
The niche television industry in 2026 is betting on technology and flexibility. Experts from 1TVCh have identified the key trends that are shaping the market right now.
Main development directions:
▶️ TV Inside OTT. Streaming services such as Ivi and Okko are increasingly integrating linear channels. Viewers value the choice between VOD and live broadcast, which enhances the overall subscription value.
🧠 AI in Production. Neural networks like Midjourney, Runway, and ChatGPT have become part of everyday workflows. According to Andrey Shport, this automation saves specialists up to 40 work hours per month, allowing them to focus more on content quality.
🛍 The Advertising Mix. With a shortage of direct inventory, brands are turning to cross‑platform campaigns. Advertisers now seek integrated bundles combining TV airtime + online video (OLV) + social media exposure.
🚚 Smart Export. Pervy TVCh now broadcasts in 10 countries. Instead of offering a single standardized package, the company tailors its content for each market, focusing on universal niches that work globally.
The strategy is simple: be where the viewer is, use AI to accelerate workflows, and offer advertisers not just clips but complete “project universes.”
