😎 Start Air Unveils Bold New Look

The redesign encompasses not just graphics but also the logo — marking the channel’s most significant brand update in years.

The previous strict minimalism perfectly suited its drama hits, but the content lineup has since expanded. Now featuring more lighthearted comedies and family films, the channel needed a livelier, more emotional graphic style.

The new design unifies Start’s diverse series slate under a cohesive visual system.

The Air brand is becoming more distinct and independent. While maintaining ties to its parent Start streaming service, the channel is carving out its own identity within the cable TV landscape.

The refresh aims to improve on‑air navigation, deliver a more modern and vibrant picture, and reinforce its status as one of Russia’s leading providers of premium series.