▶️ Russian Streaming Platforms Reach 75M Viewers
Russia’s streaming market is defying cautious forecasts with rapid growth. According to TelecomDaily, the number of online cinema users reached 75 million in 2025 — up nearly 30% year‑over‑year.
The paid segment is growing even faster, with paid subscriptions surging 33% to 54 million.
KinoPoisk, Okko, Ivi, Wink, and Kion control 85% of the market, leaving smaller players far behind.
Market leaders:
KinoPoisk leads with 18 million users.
Okko (13.8 million) surged to second place with +44% growth.
Ivi (11.8 million) rounds out the top three.
KinoPoisk boasts the highest NPS score (willingness to recommend), while Okko leads in user satisfaction.
Notably, households now increasingly use multiple services, and market concentration around major ecosystems (Yandex, Sber, MTS) continues to intensify.
In Russia