World news
👁 Rutube Viewership Nearly Triples
Russia’s video hosting platform has reported impressive 2025 results. According to Rutube’s Analytics Center, the platform surged across all key metrics.
Views reached 52.6 billion — 2.9x higher than 2024 (18.4 billion). Users spent 7.4 billion hours on the site, a 2.4x increase.
The momentum continues: in January 2026 alone, views have already surpassed 5 billion.
Sergey Kosinsky, Deputy CEO of Gazprom-Media Holding, called 2025 a turning point. He noted that the service achieved technological independence and significantly upgraded its recommendation algorithms, making the platform more appealing to both creators and viewers.
