đ± Theaters Frightened by NetflixâWBD Merger
Cinema United, which represents the interests of more than 60,000 cinema screens worldwide, has sent a strong letter to the U.S. Senate.
They argue that the Warner Bros. acquisition by streaming giant Netflix would lead to an âeconomic and cultural catastrophe.â
The merger would reduce the number of films released in theaters. Investors fear that Netflix would simply âbanâ big premieres on its platform.
Traditionally, streaming deals begin 90â100 days after a filmâs premiere. Netflix is pushing for a 45-day window, which experts say would kill theater revenue and cost the industry jobs.
If the deal is approved, control over production and distribution would be concentrated in the hands of one dominant platform. Even if the buyer isnât Netflixâfor example, Paramountâthis could concentrate up to 40% of the market in a single set of hands.
đŹ âConsolidation always leads to fewer films,â summarized Cinema United.