📡 Tricolor Grows by 10%
Contrary to analysts’ claims about a stagnating satellite market, Tricolor closed 2025 with strong results.
The number of new connections increased by 10%, and the spring quarter was a record-breaker, with over 40,000 new subscribers added in just three months.
The main driver for customers has been mobile internet outages. Satellite remains the most reliable way to access TV broadcasts without lags or restrictions.
The operator’s online store showed explosive growth: the inflow of new customers via the website increased by 42%, while the average order value rose to 11,483 rubles.
Sales are conducted through a network of 3,000 retail points. In 2026, the company will open more than 120 new‑format outlets, designed to function as full‑service loyalty and customer care centers.
The company emphasizes that customers want stability, regardless of external circumstances, and that satellite TV and internet have become a “safe harbor” for Russians amid digital uncertainty.
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