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▶️ Prime Video Takes Off with Local Content
At its first-ever International Originals showcase in London, Prime Video confirmed that the era of exclusively English-language dominance is over.
Viewers around the world are increasingly choosing local stories, while AI tools help the platform instantly translate them into dozens of languages.
The Culpables franchise has attracted more than 100 million viewers, with over 90% of its audience coming from outside Spain. Amazon MGM Studios is launching “Casa Ron” (House of Ron), a major initiative comprising ten adaptations of books by the popular author, including the first adaptation created specifically for the U.S. market.
Thanks to AI, Prime Video now offers subtitles and dubbing in 30+ languages for all new releases, allowing local hits to become global almost instantly.
Top three non-English-language hits of the past year were:
🎞 Our Fault (Culpa Nuestra) – feature film, Spain
🎞 Maxton Hall, Season 2 – series, Germany
🎞 The Tank – feature film, Germany
In 2026, viewers can expect even more “exotic” titles, from Japanese anime Fist of the North Star to Korean drama Siren’s Kiss, with local stories now available in 240 countries at the click of a button.
