🧛♂️ Kion Feels the Stranger Things Effect
The finale of cult series Stranger Things triggered a real boom in dark genres in Russia. According to Kion’s analytics, during peak periods (December 2025 to January 2026), views of mystery and horror content quadrupled.
The core audience consists of viewers aged 35–44. Men and women watch mystical content almost equally (52% vs. 48%).
Topping the sci‑fi rankings are Russian comedies Family Ghost and Aliens from Planet Earth (Planetyane), along with Western thriller Hypnotic starring Ben Affleck.
Among mystery and horror titles, viewers gravitated toward original Kion series Where Wormwood Blooms, Luc Besson’s Dracula, and viral horror hit Soul Collector.
Experts note that such high‑profile global releases act as a trigger: after watching one major hit, audiences start to explore similar content en masse, shifting overall market statistics.
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