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📊 Yandex Media Services Expand Their Reach
Yandex has reported its 2025 results, with the group showing record growth in content and media services against a backdrop of strong overall financial performance.
Key group financial metrics:
🔹Revenue: 1,441.1 billion rubles (+32% year-on-year).
🔹Adjusted EBITDA: 280.8 billion rubles (+49%).
🔹Net income: 141.4 billion rubles (+40%).
The Plus and Entertainment Services segment has become one of the main drivers of audience loyalty. The number of Yandex Plus subscribers reached 47.5 million (+21%), while subscription revenue jumped 45% over the year to 89.8 billion rubles.
Kinopoisk has evolved into a unified video platform: users can now watch partner content (Kion, Wink, Ivi, Start and others), as well as linear TV with smart recommendations, all in one place.
Yandex’s in‑house production center continues to invest in original projects. The share of users watching original series and films from Plus Studio is steadily growing, helping to reduce the cost of acquiring new subscribers.
