World news
📱 Micro-Dramas Take Over Screens
Vertical series with 1–2 minute episodes have become the standout phenomenon in the mobile video market.
According to Omdia, users in the US spend an average of 35.7 minutes per day in the ReelShort app, significantly more than they spend in the mobile apps of Netflix (24.8 minutes) or Disney+ (23 minutes).
The global micro-drama market reached 11 billion dollars in 2025 and is expected to grow to 14 billion dollars by the end of 2026.
The US has become the largest market outside China, generating 50% of the format’s international revenue.
The core audience consists of women aged 25–45, and viewers typically discover this content through TikTok, YouTube and other major social platforms.
Experts note that while streamers still lead in total subscriber numbers, micro-dramas are winning when it comes to intensity of engagement. Traditional media giants are already starting to integrate short formats into their ecosystems in order to compete with social networks for users’ “quick” attention.
