World news
Start World to unveil a new look
The Start World TV channel has announced a major rebrand, with viewers set to see an updated visual concept from March 2.
The main goal is to establish the channel as an independent brand and cement its unique on-air identity.
The new design combines deep dark blue, pearlescent and the brand’s signature turquoise tones. The logo has become more prominent while retaining recognizability within the Start family.
The on-air graphics now feature more dynamism and “living” imagery. The visual language references Turkish series – the channel’s flagship content – with elements evoking the sea, warm light and the southern sun.
The rebrand underscores Start World’s focus on high-quality international content and creates a distinctive emotional atmosphere for fans of sweeping dramas and romantic stories.
