🎙 Niche livestreams are replacing TV
Traditional morning shows are losing their audiences in USA, but “micro-giants” are stepping in – streaming projects targeting narrow professional niches.
Instead of millions of casual viewers, they attract thousands of logistics experts, auto industry pros or Hollywood insiders.
Who’s setting the trends:
- Logistics: “What The Truck?!?” has become the go-to source of news for truckers and transport moguls.
- Hollywood: “Assistants vs. Agents” is launching a weekly morning show on the entertainment industry business, betting on the authenticity of live broadcasts.
- Technology: TBPN (Silicon Valley’s Squawk Box) streams for three hours a day, creating content exclusively for the tech elite.
Why it works:
- Interactivity: viewers ask questions in chat and get real-time answers, feeling like part of the community.
- Quality: the new wave of creators is ditching selfie sticks for professional studios and editing.
- Unskippable ads: advertisers gladly pay for access to hyper-targeted audiences that are impossible to reach on traditional TV.
Even if not everyone watches live, short clips on social media give the content a “second life,” turning niche shows into modern industry journals.
In Russia