In Russia
π Growth of the Digital Market is slowing down
According to data from the Runet Rating agency, the growth rate of the Russian digital services market may slow down significantly in 2025 β to 10-15% compared to 29% in 2024.
Experts attribute this to several factors: reduced spending on digital services, the high % rate of the Central Bank, expensive credit, and price increases due to new taxes, such as the 3% levy on online advertising.
The development of AI also allows companies to solve tasks without intermediaries, which impacts the market for contractors.
By the end of 2025, price increases for services are expected: media and performance services by 8-12%, Telegram promotion by 12-20%, and outstaffing by 12-18%.
Despite the slowdown, the market will continue to grow, albeit at a slower pace. The main growth drivers will be the D2C model and new advertising platforms, such as retail media and Telegram Ads. The main challenges for the industry will remain the shortage of specialists and rising media costs.
