▶️ AI and FAST emerge as the new engines of the media business
A new Amagi report confirms that the media industry is undergoing a tectonic shift: applied AI is moving out of the experimental phase and into the core of day‑to‑day operations.
Key trends in Q4 2025:
- Explosive FAST growth. Viewing of free, ad‑supported streaming TV channels (FAST) grew 21% year‑on‑year, while ad impressions rose 27%. Latin America led the way, with hours of viewing up 66%.
- AI everywhere. Senior executives are deploying AI for routine, high‑volume tasks: metadata enrichment, context tagging and targeting, subtitling and translation, and social media publishing.
- Real‑time efficiency. AI is increasingly embedded directly into content workflows, flagging QC issues, triggering localization, checking rights compliance and identifying monetization opportunities in real time.
Amagi co‑founder Srinivasan K.A. argues: “Integrating AI into localization and monetization is a structural shift on par with the industry’s move from linear broadcast to streaming. The future belongs to those who build intelligence straight into the workflow.”
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