📏 Measurement firms reveal 2025 TV year results

Top three channels: Rossiya 1 (14%) and NTV (9.5%) hold the lead. Channel Five (6.9%) overtook Channel One (7.1%) in growth rate, while TNT strengthened its position by climbing one spot.

Among non-terrestrial channels, Mosfilm. Golden Collection leads. Movies and series remain the main driver, accounting for more than 41% of the thematic TV audience.

For local channels (buttons 21 and 22), news remains the key anchor, with a 33% share of viewing.

Demand for Russian content and homegrown series continues to outstrip supply.

Educational content is emerging as a growth area. Major players are redirecting budgets toward science popularization, which is actively consumed by younger audiences.

Viewers are increasingly turning to regional TV for specific local news and sports broadcasts.