๐ VK's media segment fuels overall growth
VK Group has published its 2025 financial results, with media services emerging as one of the key growth drivers.
Revenue from the “Social platforms and media content” segment rose 5% to 109.8 billion rubles. Video consumption provided the main boost: video ad revenue across group platforms soared 68% to 6.5 billion rubles.
Daily views on VK Video increased by 25% to 1.5 billion, while VK Clips saw a 35% jump to 1.3 billion. VK Music reached 46 million monthly users.
Across the company, annual revenue grew 8% to 160 billion rubles. A key milestone was achieving positive EBITDA of 22.6 billion rubles (14% margin). The group’s total loss shrank more than fivefold to 18.25 billion rubles.
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