🐉 FilMart 2026: AI, microdramas and Hong Kong thaw
The 30th Hong Kong International Film & TV Market (FilMart) drew a record 8,000 professionals, confirming its status as the premier East-West hub.
This year the venue buzzed like pre-pandemic glory days, with newcomers from Belgium, Poland and Uzbekistan expanding the participant geography.
Key takeaways from the industry showcase
AI is now business, not hype. Neural networks (Alibaba Cloud, Kling) have become full production “partners.” Director Peter Chan predicts that in 3 years AI will replace mediocre blockbusters but leave auteur cinema untouched.
Microdramas conquer the world. Vertical smartphone series have surpassed theatrical box office revenue in China. The format is now going global: Hong Kong unveiled the world’s first “Microdrama in a Box” — a turnkey solution for rapid streaming launches anywhere.
Chinese box office rising. Despite early 2026 declines against last year’s high base, China’s market ($1.58 billion) leads North America by $350 million. Local hits drive 80% of revenue.
Hong Kong momentum. The city made noise with major announcements — thriller Cold War 1994 starring Chow Yun-fat and Aaron Kwok, plus a sequel to hit Kowloon Walled City.
Despite Middle East conflict logistics headaches, FilMart 2026 proved Asian content has never been more in demand.
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