💬 Alexander Zharov outlines Gazprom-Media strategy
Gazprom-Media Holding (GPMH) CEO Alexander Zharov confirmed in an interview that his contract has been extended early — a new three-year management cycle begins March 24, 2026.
The holding’s main goal for the next two years is full break-even across all segments. Alexander Zharov emphasized that the key KPI is now “attention economy,” with digital platforms and premium content production as primary growth drivers.
Key figures and facts from the interview:
Revenue. Preliminary 2025 group revenue hit 173.2 billion rubles (+6% vs. 2024).
Digital breakthrough. Rutube ad revenue quadrupled year-on-year to 2.2 billion rubles. The 2026 target is 6 billion rubles.
Sports #1. FIFA World Cup broadcast rights are the top acquisition priority. The holding is also eyeing Formula 1, tennis and judo rights.
Asset fate. Alexander Zharov dismissed rumors of selling NTV Plus or Rutube. “The future isn’t for sale,” he stated, adding that Rutube is open to marketplace collaborations.
Film and TV. 2026 feature film investments will total 5.7 billion rubles. Expected premieres include Battle of Engines and the second part of The Wizard of the Emerald City.
