๐ฌ Okko Surges to Lead in Originals Market
TelecomDaily analysts summarized 2025 results for Russia's original content market. The key takeaway: the explosive growth of past years has given way to stagnation, with 160 projects released over the year (vs. 158 in 2024).
Growth was a mere 1%, compared to up to 60% annually before 2023.
Online cinema Okko claimed first place in premieres for the first time with 40 new releases. Former leader Start dropped to second (26), while Premier and Kion shared third (25 each).
The most “completion-watched” project was How to Tame a Fox (Okko), with 83.7% of viewers finishing it.
Rutube and VK Video have begun actively entering the Originals segment, launching their own web series and ramping up competition with traditional platforms.
Despite the slowdown in production, audience interest in domestic content remains steadily high, as platforms shift focus from quantity to quality and retention.
