News

👁 Russian Viewership Interest in TV Series Plummets by a Third

In the spring of 2026, Russia recorded an unprecedented drop in viewer interest toward episodic content. According to analytical data from the “Kinopoisk Pro Index,” cumulative audience attention across all series projects contracted by 31% compared to the same period in 2025.

🎁 Mediabaza Offers Welcome Rewards for New Registrations

From June 16 to July 31, 2026, the B2B media industry platform Mediabaza, in partnership with the distribution company Viasat, is launching a joint promotional campaign tailored for new users representing the media and entertainment sector.

👻 Obsession Breaks The Blair Witch Project's 27-Year-Old Record

The low-budget horror hit Obsession, from Focus Features and Blumhouse, continues its dominant global box office run. The toxic on-screen relationship between lead characters Nikki and Bear has propelled the film’s worldwide gross to an impressive $286.5 million.

📡 Satellite TV Retains Strategic Relevance

Analytical agency TelecomDaily has presented a study of the Russian satellite television market covering the period from 2022 to 2030. In the wake of the March anomaly on the Express-AT1 spacecraft, an industry-wide debate has emerged regarding the reliability of orbital signal delivery.

🎬 Brands and Hollywood Pivot to Micro-Dramas

The micro-drama format, which originated in Asia, is rapidly conquering the US advertising market and Hollywood. The micro-series phenomenon is expected to be one of the defining themes at the upcoming Cannes Lions International Festival of Creativity.

🤹‍♂️ Streamers Create an Illusion of Transparency

Prime Video has become the latest streaming giant to introduce weekly ratings for its most-watched content. The service joins Netflix, Disney+, HBO Max, and other major SVoD players who actively use “Top 10” charts to help users navigate their oversaturated libraries.

🐘 AI-Powered Micro-Drama Service Amasses 100 Million Users

Indian streaming company JioHotstar has announced the resounding success of its new vertical content service, Tadka. Launched just over two months ago on April 3, 2026, as a standalone tab within the main application, the platform has already surpassed the 100-million-user milestone.