News

💳 AI Takes the Lion's Share of Subscriptions

💳 AI Takes the Lion's Share of Subscriptions

AI-based services have solidified their position as the main foreign subscription expense for Russians. According to a report by the “Pay Worldwide” service (based on anonymized user transaction data from March to August 2026), AI tools account for 66% of total subscription transaction volume.

🎬 US Vertical Series Market Shifts to AI

🎬 US Vertical Series Market Shifts to AI

The Chinese micro-drama trend—which conquered the US and served as a lifeline for Hollywood crew members following the 2023 strikes—now faces a new challenge.

🎤 Broadcasters and Streamers Join Forces

The divide between traditional broadcasting and global OTT platforms is blurring, with aggressive competition for viewers giving way to forced yet pragmatic collaboration.

🎥 Shadow Box Office Dominates Russian Movie Theaters

The Russian box office concluded the weekend with a combined Top-20 gross of 521 million rubles (632 million rubles including the CIS region). Despite a 42% drop in total earnings compared to the previous weekend, the market posted a more than two-fold increase (+115%) over the same period in 2025.

✌️ TV and Digital Are No Longer Competitors

At an industry panel titled “TV + Digital: The Competition Is Over. What’s Next?"—hosted by the NRF Expert Club and the NTV channel—leading media and advertising executives gathered to address the evolving nature of content consumption and the emerging synergies between traditional broadcasting and online platforms.

🤡 "South Park" Renames Itself "South America"

Ahead of the Season 29 premiere, Matt Stone and Trey Parker, creators of the iconic animated series South Park, announced a complete rebranding of the project. The show is officially changing its title to South America.