💰 Ad dollars lag behind audiences
Gracenote, a Nielsen company, has released a report on budget allocation in Connected TV (CTV). The primary takeaway is that market growth is hitting a bottleneck due to a severe lack of transparency.
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📱 Vertical video takes over the big screen
The short-form vertical video format was originally created exclusively for smartphones, but defying all logic, Shorts are rapidly conquering television screens. According to data from YouTube, global viewers now watch more than 2 billion hours of Shorts on big screens every month.
⚖️ Warner Bros. demands halt to pirate screenings in Russia
The Russian film market is facing a new form of pressure from Hollywood majors. Warner Bros. Entertainment Inc. has launched a systematic campaign of dispatching official cease-and-desist notices to Russian cinemas, demanding an immediate halt to the unauthorized screenings of its blockbusters.
💡 AI for media: How to stitch a patchwork quilt of services
In his op-ed, Grigory Kuzin, Director of Media Platforms at MSK-IX, shares his observations on the current state of the Russian AI media solutions market and discusses what steps are necessary to ensure that neural networks deliver maximum value to industry players.
🎥 Cannes: International project from Yakut director Stepan Burnashev announced
Yakut cinema continues to strengthen its global footprint. At the Marché du Film, running alongside the Cannes Film Festival, a major three-way collaboration was unveiled.
🧐 UK to introduce new regulations for streaming services
The British regulator Ofcom has unveiled a draft of new regulations designed to align streaming platforms with the rights and obligations of traditional broadcasters.
🐭 Disney content to vanish completely from Russian streaming platforms
Russian online cinemas will be legally permitted to stream Disney projects only until the end of 2026. According to financial reports from the major’s Russian subsidiary, the company has no plans to enter into new licensing agreements within the country.
⚖️ Masha and the Bear creators locked in legal battle over character rights
One of Russia’s most successful animation brands has become the epicenter of a major legal scandal. The company “Masha and the Bear” (owned by Animaccord studio) has initiated legal proceedings against its former employee and the series’ original creator, Oleg Kuzovkov.
👀 Holiday box office falls short of records
The 2026 May holidays failed to deliver the box office breakthrough that Russian cinemas had hoped for. According to the Cinema Fund’s Unified Federal Automated Information System (UAIS), total revenues for the period from April 30 to May 11 amounted to just over 1 billion rubles (536.4 million rubles during the first wave of holidays and 530.6 million rubles during the second).
🎫 "The Devil Wears Prada 2" Claims the Top Spot in South Korea
The South Korean box office has a new leader. Over the past weekend, the Hollywood sequel set in the high-fashion world surged to the top of the charts, dethroning animation giants and domestic hits.