📈 Yandex increases its presence
The Yandex company has reported a significant increase in the number of devices running its proprietary operating system, YaOS, which is now being actively used for online content viewing.
News
💸 TV advertising prices go up again
The National Advertising Alliance (NRA) has notified the market about a new pricing scheme for placement in 2026.
👀 Consumers willing to watch ads, but fear leaks
A Verve study revealed that 75% of consumers are now more willing to watch ads for free content (up from 67% in 2024).
🔥 Medialogistika adds six new TV channels to its portfolio
The terrestrial television signal delivery platform Medialogistika (an MSK-IX project) has announced a significant expansion of its offerings. Over the past month, its catalogue has been augmented with six new TV channels of various genres, whose signals are now available for order by cable operators.
🎞 Movies Are Saving Streaming Services in the US
Contrary to the common belief that movies on streaming platforms are losing relevance compared to series, research by Parrot Analytics showed that film has become one of the most effective tools for subscriber retention.
🙏💵 Media companies request tax deferral
Russian broadcasters and video services have appealed to the Ministry of Digital Development (Mincifry) with a request to extend a temporary tax relief measure. This measure was adopted at the end of 2023 and is only valid until December 31, 2025.
🎞 Kinopoisk and Ivi integrate subscriptions
For the first time in the Russian OTT industry, two of the largest online cinemas, Kinopoisk (market leader with a 33.9% share) and Ivi (16.3% share), have implemented a two-way integration of their subscriptions to expand audience and content.
💸👁 Share of paid subscribers increases in Russia
Research by ICMR showed a significant increase in the share of paid subscribers of Russian online cinemas in Q3 2025: their number grew from 39% to 41% among city residents.
▶️ Latin American media market to grow three times faster than the US
According to an Omdia forecast, the Latin American media market is experiencing a boom: its revenue will reach $55 billion by 2025, showing a growth of 9.4%—three times faster than the forecasted growth in the US (3.3%).
👵 Older generation goes online but doesn't abandon TV
A Mediascope study for the first three quarters of 2025 recorded a significant increase in internet activity among older Russians.