📺 TV Advertising Boosts Brand Trust
A report by RTL AdAlliance highlights that trust and local market characteristics remain key factors for advertisers.
News
💰 Shorts Catch Up to "Long" Videos in Ad Revenue
In the US, YouTube Shorts, the short-form video format, now generates equivalent or even greater advertising revenue per hour of viewing compared to traditional “long-form” content.
🤝 Tech Companies Unite to Accelerate Video on Mobile Networks
The TIP (Telecom Infra Project) Board has approved the launch of a new working group aimed at optimizing the delivery of live and streaming video content in wireless broadband networks.
📡 SES Reports After Merger with Intelsat
The satellite communications operator SES has published its first financial results, which include revenues from Intelsat (the deal closed on July 17, 2025).
📺 Social Media Beats TV in Sweden
According to data from Mediavision, the total time Swedes spend watching video (2.5 hours per day) remains stable, but the way they watch is changing dramatically.
💵 WBD Revenue Falls, but HBO Max Grows Rapidly
Warner Bros. Discovery (WBD) reported its financial results for Q3 2025. The company’s total revenue declined by 6%, reaching $9 billion.
🇪🇺 European TV Market Recovers and Grows
According to a report by ITMedia Consulting, after a period of stagnation, the European television market is experiencing a confident recovery, showing 3.7% growth in 2024—the first real growth since 2021.
⚽️ Russian Premier League to Launch UHD Broadcasts by 2030
The Russian Premier League (RPL) has adopted a development strategy through 2030.
😵 Viewers Feel “Overwhelmed” by Content Choice
According to a report from Gracenote (Nielsen), video platforms risk losing audiences if they fail to help users navigate the overwhelming volume of available content.
🎥 Entertainment Market Reaches Equilibrium
According to Futuresource Consulting, the global entertainment market has emerged from a period of disruption, as cinema and digital viewing now complement rather than compete with each other, mutually driving audience engagement.